"Look alive, Sunshine:" possible My Chemical Romance album hint from Gerard Way

Way, unsurprisingly, dropped off the cryptic picture with no further explanation. Fan theories are circulating about what the picture could mean in relation to MCR's upcoming album.
This morning, Matt Galle, My Chemical Romance's long-time booking agent, brought further suspicion to the unexplained picture by retweeting it.
This is not the first time MCR fans have gotten teasers from the band in the form of close-up shots of words. In June, 2009, Mikey Way posted "practice cam" shots of what appeared to be working titles for songs written on whiteboard.
XoXo
c.
Comments
thanks for all the information :)